UX/UI design for products people really use.

UX refers to how a product is used, while UI is how the interface looks and feels. In a physical product with a screen, the interface constitutes half of the overall experience. In i-mas by Be·ia, the Dental Mixture System’s interactive cover, the Light Cube, and the touchscreen of Gastronomy Solutions were all developed by the same team that designed their mechanics and electronics.

The ideal scenario involves a UX/UI team working alongside the hardware team, as the hardware sets the technical limits – such as resolution, memory, touch functionality, or buttons. At i-mas, we design embedded interfaces for machinery and devices, and having this UX/UI team collaborating ensures that the final interface functions correctly on the machine itself.

User research (UX research), information architecture, wireframes and interactive prototypes, user interface design, a design system to ensure the product grows while maintaining consistency, user testing and accessibility. With i-mas, you can hire the entire process or just the specific phase you need.

To see how the target audience will use the interactive prototype before any programming takes place. This is the most cost-effective way to identify what isn't understood: changing a screen in a prototype can take hours, whereas doing so in a pre-manufactured firmware can take weeks. At i-mas, they are involved in this process.

Yes, and it is often the most cost-effective improvement. The process starts with an audit of the current interface, identifies where users get stuck and proposes a phased redesign that works with the existing hardware. i-mas does this without changing the mechanics unless necessary.

Yes, because the design for the interface, the board, and the casing are decided simultaneously, and the screen design doesn't arrive until the electronics are finalized. In i-mas, the teams working on interaction design, electronics, firmware, and mechanics all operate from the same premises in Montcada i Reixac.