Project

be·ia

Technology for the next generation

be·ia

Our process

How it was done, step by step.

It’s continuing to decrease: the block remains on screen, and the project progresses phase by phase, with the actual work carried out by i-mas in each phase.

Phase 1 / 5The project
Project update
Fase 01 · The project

Beia is the most significant technological disruption in the field of emotional ultrasound and obstetrics. Thanks to innovation and artificial intelligence, we have achieved hyper-realistic images of babies during gestation.

Be·ia is an innovative, portable, and compact team with a remarkably easy-to-use, ergonomic design, offering incredible real-time results to create an unforgettable emotional connection.

The project has been awarded a Gold Delta at the ADI_FAD 2024 Awards in the Digital Devices category.

Sketches and reference photos on the study wall.
Fase 02 · The challenge

Global and revolutionary project.

With this project, the i-mas team had to involve all departments, working together in a coordinated manner to achieve the best possible result. The challenge with this new product was to create a revolution in prenatal ultrasound.

Interface wireframes and color palette.
Fase 03 · Development

Clean, ergonomic, and minimalist design.

The product’s design is ergonomic and portable, featuring a clean and minimalist casing that combines oak wood with a white finish, creating an elegant and modern style.

Furthermore, the user interface has been carefully designed to create a unique and user-friendly experience.

Prototype assembly in the workshop.
Fase 04 · Final product

Cutting-edge software powered by Artificial Intelligence.

Thanks to innovation and artificial intelligence, we’ve achieved hyper-realistic images of babies during gestation, offering a definitive solution that leaves everyone impressed. Using be·ia, the only system on the market, it’s possible to process 3D, 4D, or 5D images of the baby from any ultrasound in milliseconds, without the need for post-production.

Team testing with users
Fase 05 · Producto final

Innovative project that redefines emotional echography and obstetrics, and which challenged us to design a user interface that would provide a unique and intuitive experience.

Our meticulous research and development, focused on creating a hyper-realistic visualization of babies in real-time, resulted in a user interface that fosters a unique connection between technology and emotions.

The project is finished.

Recognition

Gold Delta at the ADI-FAD Awards 2024 in the Digital Devices category

IDENTITY BEIA
UX/UI interface of the be·ia application (screen 1)
UX/UI interface of the be·ia application (screen 4)
UX/UI interface of the be·ia application (screen 6)
UX/UI interface of the be·ia application (screen 3)
be·ia application UX/UI interface (screen 2)
UX/UI interface of the be·ia application (screen 5)
UX/UI interface of the be·ia application (screen 7)
UX/UI interface of the be·ia application (screen 8)
Sector
Health
Recognition(s)
Gold Delta at the ADI-FAD Awards 2024 in the Digital Devices category

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