Product design is not just about aesthetics or functionality, it's about creating emotional connections with users, because nowadays, consumers don't just buy products, they buy stories, experiences and emotions. This…

The Delta Awards, organised by ADI-FAD, recognise excellence in industrial design every two years, highlighting its importance in the creation of economic and cultural value. This year we were honoured…

In entrepreneurship, the idea of creating an innovative product can be both exciting and challenging. However, it's not just about how good your idea is or how much money you…

In product design, the choice of materials is one of those decisions that may seem simple at first glance, but in reality have a much greater impact than we might…

The product life cycle is a key concept in the design and development of industrial products. Understanding it not only allows companies to maximise the profitability of their products, but…

In a constantly evolving industrial environment, where innovation is the key to staying competitive, traditional design methods may not be enough to meet the challenges of today's market. This is…

Industrial product design has been influenced by various aesthetic and functional trends throughout history. However, few styles have had as significant and lasting an impact as Scandinavian design. Discover in…

Imagine working on your product design project. You want it to be efficient, attractive, and, above all, successful in the market. But, how do you achieve this without getting lost…

Benchmarking is a strategic essential tool for any company that wishes to design and develop competitive and successful products. It involves comparing your company, processes, and/or products with market leaders…

In product design, it is essential to establish an effective connection between the design and a brand's corporate identity. Visual coherence is key to consistently conveying the brand's values and…