Product design is always evolving. However, sometimes even the best designs need a bit of refreshing to remain relevant in the market. This is where the concept of “restyling” comes into play, a practice that transforms an existing product into something fresh and appealing to consumers.
What is restyling in product design?
Restyling, also known as redesign, involves the review and update of an existing product without changing its basic functionality. That is, instead of creating something entirely new from scratch, designers leverage key elements of the original design and modify them to enhance the visual appeal, usability, or relevance of the product in the current market.
The Importance of Restyling in Product Design
The market is dynamic, and consumer tastes evolve constantly. What was popular in the past may seem outdated today, and this is where restyling plays a crucial role in helping brands stay up-to-date with trends and maintain consumer interest.
Additionally, restyling can be an economical and sustainable strategy for companies. Rather than investing large sums of money in developing a new product, companies can make the most of existing resources and revitalize their product line in a more cost-effective manner.
Key Elements of a Successful Product Restyling
1. Respect for brand identity: While restyling involves changes, it’s crucial to maintain the essence and identity of the brand. Visual elements such as the logo, colors, and typography should remain consistent with the brand identity to avoid confusion among consumers.
2. Improved usability: A good restyling isn’t just about enhancing the product’s aesthetics but also its functionality. The changes should make the product easier to use and enhance the consumer experience.
3. Adaptation to current trends: It’s important for the restyling to reflect current market trends and consumer preferences.
4. Product differentiation: Restyling can also be an opportunity to differentiate the product from the competition. The changes should highlight the unique features of the product and position it prominently in the market.
i-mas: Your Product Design Company in Barcelona
At i-mas, we understand the power of restyling and integrate it into every project we undertake. We’re more than just a product design company in Barcelona; we’re passionate about helping our clients turn their ideas into tangible and impactful products. With over 20 years of experience in product design and development, we’ve perfected our ability to adapt to changing market needs and meet the most demanding expectations.
Contact us and let us be part of your next project!
