Project

Bravo

Versatility as a strength

Bravo

Our process

How it was done, step by step.

It’s continuing to decrease: the block remains on screen, and the project progresses phase by phase, with the actual work carried out by i-mas in each phase.

Phase 11 / 4The project
Project update
Fase 01 · The project

BRAVO is a shopping cart designed and developed to maximize space.

Movements in small commercial areas. Its design and compact dimensions make it manageable and practical.

Product design sketches
Fase 02 · The challenge

Personalize your shopping experience like never before.

The I-MAS team received the project with the understanding that the shopping cart needed to be ergonomic, robust, compact, and adaptable, featuring a modern and versatile design that allowed for personalization.

BRAVO rendering adjustments – 3
Fase 03 · Development

Evaluate the technical standards and unique opportunities for differentiation, with the aim of improving the customer shopping experience.

To achieve optimal results, various tests and evaluations were conducted on the prototypes throughout the development process, including tilt tests, stacking tests, and strength tests. This was done to achieve the final product: a robust and easily-handled cart.

Product display – Bravo for small spaces
Fase 04 · Final product

Versatility as a strength

The final product offers a wide range of customization options, allowing the user to choose from a variety of colours for the vehicle’s chassis, side panel, and tray. Furthermore, there are three distinct areas where the logo can be positioned: the front and both sides, either left or right.

Final product
Sector
Consumer goods

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