Hashtag
Customizable bracelets
Hashtag are customizable bracelets, composed of a set of pieces with pad-printed letters.
A unisex product suitable for all age ranges, allowing the creation of personalized messages in hashtag form. The bracelet comes with straps and pieces in 8 different colors so they can be combined as the user prefers.
01
Challenge
A bracelet with a unique and versatile design that allows it to adapt to the various needs of users.
This project faced the challenge of designing and developing a bracelet that was customizable, unisex, and suitable for all ages. The goal was to create a product through which you could communicate with personalized messages.
02
Development
Design and development of a customizable product that can adapt to the latest trends.
The i-mas team developed the product entirely, from the logo to the selection of stamping typography and the choice of bracelet colors. To develop it, the extrusion of a thermoplastic polymer was chosen. The pieces with the letters are made of a soft and pleasant-to-touch material.
03
Final product
A customizable and comfortable bracelet so that the user can engage in any activity while wearing it.
The result obtained is a product that adapts to the needs and tastes of each user, as it offers the possibility of customization through the choice of colors for the strap and the pieces, with a wide variety of options of up to 8 different colors per element. Furthermore, I-MAS has carried out the complete process of industrialization and manufacturing of this innovative product, called ‘hashtag’. Hashtag.
Two packaging options have been designed: a standard, simple yet sturdy envelope; and an aluminum box intended for gifting.
Typologies:
- Product design
- Product development
- Market analysis
- Packaging