Our process
It’s continuing to decrease: the block remains on screen, and the project progresses phase by phase, with the actual work carried out by i-mas in each phase.
Didobaby stands out for its exceptional versatility, as it can be used both ways – with juice pouches and tetrabriks with straws – providing a complete solution for infant feeding.
For the product design team, it presented a challenge to create a product that not only was ergonomic and safe for babies, but also stood out through its innovative design.
Our aim is for the product’s design to resemble that of a toy, with handles shaped like arms, as if it were a doll. We’re looking to achieve a unique, modern, gentle, clear, and playful image.
i-mas has played a fundamental role in the development of didobaby. We worked on creating a clear and powerful aesthetic that conveyed key values, such as attractiveness, ergonomics, and quality.
We have considered the aesthetic language of the sector, as well as ergonomic needs, and the technical manufacturing requirements of the product.
Doobaby fulfills its primary function as a vessel that encourages babies to initiate feeding independently.
The handles have been meticulously designed to fit precisely with the baby’s hands, making sucking easier and ensuring a comfortable feeding experience. Furthermore, the rounded shapes in the areas that come into contact with the baby’s face guarantee safety and well-being.
Let's talk
Tell us what you’re hoping to achieve and where you are in the process. Our product design team will respond to you within 24 working hours.
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