One undeniable truth, just like the Earth being round, is that people are the ones who make companies exist. And these companies, with motivated workers, are closer to achieving their goals.

If an employee is motivated on a daily basis, he/she will not only be involved in his/her work activities, but will also defend the corporate culture of the organization. Thanks to this motivation and this feeling of belonging, they become the best ambassadors and prescribers of the organization for which they work.

The importance of internal communication

One of the aspects that an organisation must adopt, as far as possible, is to retain internal talent and turn the employee into a real potential transmitter of the virtues of his or her organisation, informing him or her constantly and effectively, making internal communication an essential strategic tool.

Internal communication is of vital importance to promote, reinforce and consolidate an employee’s sense of belonging to his or her organisation. A very important element that is directly related to business success. In fact, internal communication is a very important factor that today’s companies must take into account, as it improves the working environment and, at the same time, the performance of their employees.

Organizations must understand and empathize with their internal public; in their language, in their concerns and expectations, in their motivations… and internal communication is the perfect tool that unites all the publics of an organization and if it is properly managed, it not only allows linking the same message and transmitting the same corporate values, but also increases the efficiency of the human team.

How do we keep our internal audience motivated?

We have talked about many internal communication actions that work, but the first thing we should ask ourselves is who are we addressing? And what is it like? We must understand the profile we want to involve in our internal actions: What bothers him/her? What worries him/her? What does he/she like? What does he/she think? What does he/she need? All these questions are essential, since the actions we are going to carry out depend on it.

Primeramente, tenemos que elaborar un mapa de nuestro público interno. Once we have identified the profile and/or profiles of our organization, it will be easier and more effective to target them. From there we can start to develop actions that will help us to achieve our objectives.

There are companies that offer their employees free services related to health and nutrition that, in addition to helping establish a closer business relationship with employees, promote healthy and productive habits. Being able to sit down with the CEO or director at lunchtime, while doing sport or taking an English class and being able to interact with him or her, or simply being able to tell him or her about your concerns, strengthens the personal and business bond. This is a type of action that is starting to become very common, especially in large organisations, but more and more start-ups are joining this initiative.

Corporate games are also starting to become more and more popular in organizations. They are those that link corporate culture with fun. A kind of business trivia or a Q&A would be some examples.

Internal communication at i-mas

At i-mas we are very aware of the importance of good communication with our employees. Special days are a good way to enhance the bonds between employees. It consists of celebrating special dates of the year. A BookCrossing, dressing up for Halloween, a Christmas dinner or a corporate ephemeris are a good way to motivate, have fun and get out of the everyday. At i-mas we carry out this type of actions, which are excellent for transmitting corporate values and generating employee engagement.

On the other hand, as a company it is very important to actively listen and take into account the opinions and recommendations of employees. People who spend 8 hours at work are the ones who will have the most ideas and the most interest in improving their job. Gamification is a good way to motivate employees to participate.

In short, the corporate culture of an organization is what marks its identity and behavior, and is directly related to its image and reputation, and employees are a fundamental part of transmitting this corporate culture.

Do you want to know more about i-mas and our services? Get in touch with us!