Imagine working on your product design project. You want it to be efficient, attractive, and, above all, successful in the market. But, how do you achieve this without getting lost…

Benchmarking is a strategic essential tool for any company that wishes to design and develop competitive and successful products. It involves comparing your company, processes, and/or products with market leaders…

In product design, it is essential to establish an effective connection between the design and a brand's corporate identity. Visual coherence is key to consistently conveying the brand's values and…

Product development is a process that demands creativity and meticulous planning. However, even the most experienced companies can make mistakes that delay the launch or result in products that fail…

At i-mas, every great product begins with a spark of creativity. Our approach to product design combines innovation, functionality, and aesthetics to deliver solutions that truly make a difference in…

Product design for small spaces has become key with increasing urbanisation and the trend towards smaller spaces and smaller dwellings. In this article, we explore the main aspects to consider,…

Companies are constantly seeking ways to optimize their operations and focus on their core competencies. One strategy that has proven to be highly effective in achieving this is outsourcing. Outsourcing…

In industrial product design, the user interface (UI) plays an essential role in how users interact with the product. A well-designed UI not only enhances the functionality of the product…

Product design is always evolving. However, sometimes even the best designs need a bit of refreshing to remain relevant in the market. This is where the concept of "restyling" comes…

In product design, additive manufacturing, also known as 3D printing, has revolutionized the way objects are designed and produced, opening new opportunities for creativity, efficiency, and customization in product design.…