The project started as a challenge: to design and develop a unisex bracelet, suitable for any age group and 100% personalisable. The result is a bracelet that consists of a strap and a set of parts with printed letters that allow the user to create phrases, words and personalised messages as a “hashtag“, as the bracelet shows, with multiple possible combinations.
The strap is generated by the extrusion of a thermoplastic polymer. The lettered parts are made in a soft material, so that the user can feel completely comfortable wearing the bracelet and can do any activity with it.
In addition to the lettering, the user can personalise his or her bracelet by choosing the colour of the strap and the pad printed parts, choosing from 8 different colours for each element.