At i-mas, the combination of product design and user experience (UX/UI) has been key to creating innovative solutions that stand out in the market. Understanding the importance of creating intuitive…

Developing an electronic product goes far beyond making a board that works in the laboratory. The decisions made during the initial design phases have a direct impact on production costs,…

In the design and development of new products, the terms “UX/UI Design”, “Graphic Design” and “Product Designer” are often confused, although they represent distinct and complementary disciplines. Understanding their differences…

Product design is a creative process that starts with an idea and evolves into a physical or digital product. Along the way, sketching plays a crucial role, allowing concepts to…

Today, one of the trends that has gained popularity in the field of product design and development is crowdsourcing. This approach allows companies to leverage the power of the crowd,…

Innovative product design is the key for companies to differentiate themselves in increasingly competitive markets. To achieve this, a product design company must integrate creativity, market research and the application…

Interaction Design (IxD) is fundamental to creating engaging and functional user experiences. In this article we explore how this discipline impacts product design and how companies can leverage interaction design…

Artificial Intelligence (AI) is radically transforming the way we conceive and develop products, so we interviewed Joan Baró, Software Developer at i-mas, to answer some key questions about how artificial…

Today, in order to create successful products that really connect with the user, product design companies must consider one key aspect: human behaviour. By applying principles of psychology to product…