Hashtag
Customizable bracelets
Hashtag are customizable bracelets, composed of a set of pieces with pad-printed letters.
A unisex product suitable for all age ranges, allowing the creation of personalized messages in hashtag form. The bracelet comes with straps and pieces in 8 different colors so they can be combined as the user prefers.
01
Challenge
A bracelet with a unique and versatile design that allows it to adapt to the various needs of users.
This project faced the challenge of designing and developing a bracelet that was customizable, unisex, and suitable for all ages. The goal was to create a product through which you could communicate with personalized messages.
02
Development
Design and development of a customizable product that can adapt to the latest trends.
The i-mas team developed the product entirely, from the logo to the selection of stamping typography and the choice of bracelet colors. To develop it, the extrusion of a thermoplastic polymer was chosen. The pieces with the letters are made of a soft and pleasant-to-touch material.
03
Final product
A customizable and comfortable bracelet so that the user can engage in any activity while wearing it.
The result obtained is a product that adapts to the needs and tastes of each user, as it offers the possibility of customization through the choice of colors for the strap and the pieces, with a wide variety of options of up to 8 different colors per element. Furthermore, I-MAS has carried out the complete process of industrialization and manufacturing of this innovative product, called ‘hashtag’. Hashtag.
![Customisable bracelets HASHTAG BRACELETS](https://i-mas.com/wp-content/uploads/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_4-e1623659636178.jpg)
![Colores Pantone](https://i-mas.com/wp-content/uploads/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_colores_pantone.jpg)
![Customisable bracelets HASHTAG BRACELETS](https://i-mas.com/wp-content/uploads/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_rosa.png)
![Customisable bracelets HASHTAG BRACELETS](https://i-mas.com/wp-content/uploads/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_roja.png)
![Customisable bracelets HASHTAG BRACELETS](https://i-mas.com/wp-content/uploads/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_verde.png)
![Customisable bracelets HASHTAG BRACELETS](https://i-mas.com/wp-content/uploads/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_azul.png)
![Customisable bracelets HASHTAG BRACELETS](https://i-mas.com/wp-content/uploads/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_cobalto.png)
![Customisable bracelets HASHTAG BRACELETS](https://i-mas.com/wp-content/uploads/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_blanca.png)
![Pulseras personalizables HASHTAG BRACELETS Pulseras personalizables HASHTAG BRACELETS](https://i-mas.com/wp-content/uploads/elementor/thumbs/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_11-e1622800148734-q5jdmajr2xz2zyf4u628kh3uttwxqt9vyu0z9gkayw.jpg)
![Customisable bracelets HASHTAG BRACELETS Customisable bracelets HASHTAG BRACELETS](https://i-mas.com/wp-content/uploads/elementor/thumbs/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_ridefast-q5jdmh4mes83985krqwmjxg2zj0i8p00bqldmeajrc.jpg)
Two packaging options have been designed: a standard, simple yet sturdy envelope; and an aluminum box intended for gifting.
![Customisable bracelets HASHTAG BRACELETS Customisable bracelets HASHTAG BRACELETS](https://i-mas.com/wp-content/uploads/elementor/thumbs/IMAS_Pulseras_personalizables_HASHTAG_BRACELETS_packaging_lata-q5jdmg6qe605ilycav78tbf2u4tp1d2p5x24x0m3vw.jpg)
Typologies:
- Product design
- Product development
- Market analysis
- Packaging