Ego is a high-quality smartphone made of noble materials, such as titanium and diamonds. It is designed and engineered from a titanium alloy chassis for high strength. It has a personalised perimeter ring and a choice of multiple colour finishes. This ring has 535 inserts of crystals or jewellery stones.

For this project, market research, tendency studies and analysis of the competition have been realised, through which the specifications have been defined. After the conceptual and aesthetic design, the product has been developed, creating 100% functional prototypes until reaching the final product.