{"id":32929,"date":"2025-08-19T09:25:52","date_gmt":"2025-08-19T07:25:52","guid":{"rendered":"https:\/\/i-mas.com\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/"},"modified":"2025-08-19T09:25:53","modified_gmt":"2025-08-19T07:25:53","slug":"how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost","status":"publish","type":"post","link":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/","title":{"rendered":"How to select materials from the design stage: aesthetics, functionality, and cost"},"content":{"rendered":"\n<p>The selection of materials is one of the most critical decisions in <strong><a href=\"https:\/\/i-mas.com\/en\/from-concept-to-market-key-phases-in-the-development-of-a-new-product\/\" target=\"_blank\" rel=\"noreferrer noopener\">product design and development<\/a><\/strong>. It is not just a matter of choosing the material that \u201cworks\u201d or \u201clooks good\u201d: it is about finding the perfect balance between aesthetics, functional performance, manufacturing processes, and economic viability.  <\/p>\n\n<p>In this article, we explore how to approach this choice from the early stages of <strong>product design<\/strong>, and how a good strategy can accelerate industrialization and reduce errors. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Product design: the starting point for choosing materials<\/strong> <\/h2>\n\n<p>During the early<strong> stages of product development<\/strong>, the design team must define the properties that the part must have: Does it need to be heat resistant? Lightweight? Pleasant to the touch? Transparent? These questions help narrow down the <strong>types of materials<\/strong> (metals, plastics, composites, elastomers, etc.) that can meet the <strong>product requirements<\/strong>.     <\/p>\n\n<p><strong>Aesthetic design<\/strong> also comes into play here: texture, color, shine, and transparency influence both user perception and consistency with brand identity. That&#8217;s why <strong>product design companies<\/strong> must work on the visual aspect and technical characteristics in parallel to avoid costly changes in later stages.  <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Functionality and industrial prototyping: validate before launching<\/strong> <\/h2>\n\n<p>Once the functional objectives have been defined, it is essential to validate the materials through <strong>industrial prototyping<\/strong>. This stage allows us to check under real conditions whether the part performs as expected: mechanical strength, flexibility, durability, or behavior when exposed to external agents (temperature, humidity, chemicals, etc.).  <\/p>\n\n<p>The use of technologies such as <strong><a href=\"https:\/\/i-mas.com\/en\/trends-in-cnc-machining-for-2025-multi-axis-advanced-automation-and-hybrid-manufacturing\/\" target=\"_blank\" rel=\"noreferrer noopener\">CNC machining<\/a>, 3D printing, and silicone molding<\/strong> allows prototypes to be manufactured with materials that are similar or identical to the final ones. This <strong>prototyping <\/strong>phase is key to reducing risks and avoiding costly changes during the <strong>launch of new products<\/strong>. It also allows testing with real users and making adjustments before starting large-scale production.   <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Cost and feasibility: the necessary balance in product development<\/strong> <\/h2>\n\n<p>Even the best material in the world is useless if it is not economically viable. That is why, during the <strong><a href=\"https:\/\/i-mas.com\/en\/from-market-success-to-design-goya-how-to-develop-an-innovative-product\/\" target=\"_blank\" rel=\"noreferrer noopener\">product development phases<\/a><\/strong>, it is essential to take into account the cost per unit, the production volume, and the availability of materials on the market.  <\/p>\n\n<p>Often, the ideal material in functional terms is not the most efficient in terms of manufacturing. In these cases, the<strong> product design<\/strong> can be adapted to allow the use of more accessible materials without compromising performance. This is where coordinated work between <strong>engineering and design <\/strong>brings real value.   <\/p>\n\n<p>It is also important to consider the type of <strong>manufacturing process<\/strong>. A material that works well in 3D printing may not be suitable for plastic injection molding. And a machined metal material may be more expensive if it requires heat treatments or special coatings.   <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Real cases and experience: the key to success in product design companies<\/strong> <\/h2>\n\n<p>At I-MAS, as a <strong>company specializing in product design and development<\/strong>, we accompany our clients from the initial ideas to the final industrialization. One of our strengths is our ability to select materials from a 360\u00ba perspective: aesthetics, functionality, costs, and production processes.  <\/p>\n\n<p>Discover how we can help you take your project to the next level. <a href=\"https:\/\/i-mas.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a> and take the first step towards innovation. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The selection of materials is one of the most critical decisions in product design and development. It is not just a matter of choosing the material that \u201cworks\u201d or \u201clooks good\u201d: it is about finding the perfect balance between aesthetics, functional performance, manufacturing processes, and economic viability. In this article, we explore how to approach [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":32921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"full-width","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[52],"tags":[],"class_list":["post-32929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-design","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selection of materials from the design stage: aesthetics and functionality<\/title>\n<meta name=\"description\" content=\"Discover how to approach this choice from the early stages of product design: aesthetics, functionality, and cost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selection of materials from the design stage: aesthetics and functionality\" \/>\n<meta property=\"og:description\" content=\"Discover how to approach this choice from the early stages of product design: aesthetics, functionality, and cost.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/\" \/>\n<meta property=\"og:site_name\" content=\"I-MAS\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T07:25:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T07:25:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i-mas.com\/wp-content\/uploads\/engineering-supplies-and-blueprints-on-workplace-c-2025-02-25-05-11-16-utc22-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IngenieriaIMAS\" \/>\n<meta name=\"twitter:site\" content=\"@IngenieriaIMAS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/\"},\"author\":{\"name\":\"Elena L\u00f3pez\",\"@id\":\"https:\/\/i-mas.com\/#\/schema\/person\/ce1bfd0b45b3d9d617d774f6f3e90a66\"},\"headline\":\"How to select materials from the design stage: aesthetics, functionality, and cost\",\"datePublished\":\"2025-08-19T07:25:52+00:00\",\"dateModified\":\"2025-08-19T07:25:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/\"},\"wordCount\":528,\"publisher\":{\"@id\":\"https:\/\/i-mas.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i-mas.com\/wp-content\/uploads\/engineering-supplies-and-blueprints-on-workplace-c-2025-02-25-05-11-16-utc22-scaled.jpg\",\"articleSection\":[\"Industrial Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/\",\"url\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/\",\"name\":\"Selection of materials from the design stage: aesthetics and functionality\",\"isPartOf\":{\"@id\":\"https:\/\/i-mas.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i-mas.com\/wp-content\/uploads\/engineering-supplies-and-blueprints-on-workplace-c-2025-02-25-05-11-16-utc22-scaled.jpg\",\"datePublished\":\"2025-08-19T07:25:52+00:00\",\"dateModified\":\"2025-08-19T07:25:53+00:00\",\"description\":\"Discover how to approach this choice from the early stages of product design: aesthetics, functionality, and cost.\",\"breadcrumb\":{\"@id\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#primaryimage\",\"url\":\"https:\/\/i-mas.com\/wp-content\/uploads\/engineering-supplies-and-blueprints-on-workplace-c-2025-02-25-05-11-16-utc22-scaled.jpg\",\"contentUrl\":\"https:\/\/i-mas.com\/wp-content\/uploads\/engineering-supplies-and-blueprints-on-workplace-c-2025-02-25-05-11-16-utc22-scaled.jpg\",\"width\":2560,\"height\":1434,\"caption\":\"Engineering supplies and blueprints on workplace close up\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/i-mas.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to select materials from the design stage: aesthetics, functionality, and cost\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/i-mas.com\/#website\",\"url\":\"https:\/\/i-mas.com\/\",\"name\":\"I-MAS\",\"description\":\"Ingenier\u00eda de Procesos y Producto.\",\"publisher\":{\"@id\":\"https:\/\/i-mas.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/i-mas.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/i-mas.com\/#organization\",\"name\":\"I-MAS\",\"url\":\"https:\/\/i-mas.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/i-mas.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i-mas.com\/wp-content\/uploads\/Logos-IMAS-RGB_Color.png\",\"contentUrl\":\"https:\/\/i-mas.com\/wp-content\/uploads\/Logos-IMAS-RGB_Color.png\",\"width\":600,\"height\":300,\"caption\":\"I-MAS\"},\"image\":{\"@id\":\"https:\/\/i-mas.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/IngenieriaIMAS\",\"https:\/\/www.instagram.com\/i_mas_design\/\",\"https:\/\/www.linkedin.com\/company\/i-mas\",\"https:\/\/www.youtube.com\/channel\/UCfWKBlGCnoTBRJl2EGfchXw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/i-mas.com\/#\/schema\/person\/ce1bfd0b45b3d9d617d774f6f3e90a66\",\"name\":\"Elena L\u00f3pez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/i-mas.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2858e0dfcacb9e6f19cecba02a57bb3d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2858e0dfcacb9e6f19cecba02a57bb3d?s=96&d=mm&r=g\",\"caption\":\"Elena L\u00f3pez\"},\"url\":\"https:\/\/i-mas.com\/en\/author\/elopez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selection of materials from the design stage: aesthetics and functionality","description":"Discover how to approach this choice from the early stages of product design: aesthetics, functionality, and cost.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/","og_locale":"en_US","og_type":"article","og_title":"Selection of materials from the design stage: aesthetics and functionality","og_description":"Discover how to approach this choice from the early stages of product design: aesthetics, functionality, and cost.","og_url":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/","og_site_name":"I-MAS","article_published_time":"2025-08-19T07:25:52+00:00","article_modified_time":"2025-08-19T07:25:53+00:00","og_image":[{"width":2560,"height":1434,"url":"https:\/\/i-mas.com\/wp-content\/uploads\/engineering-supplies-and-blueprints-on-workplace-c-2025-02-25-05-11-16-utc22-scaled.jpg","type":"image\/jpeg"}],"author":"Elena L\u00f3pez","twitter_card":"summary_large_image","twitter_creator":"@IngenieriaIMAS","twitter_site":"@IngenieriaIMAS","twitter_misc":{"Written by":"Elena L\u00f3pez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#article","isPartOf":{"@id":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/"},"author":{"name":"Elena L\u00f3pez","@id":"https:\/\/i-mas.com\/#\/schema\/person\/ce1bfd0b45b3d9d617d774f6f3e90a66"},"headline":"How to select materials from the design stage: aesthetics, functionality, and cost","datePublished":"2025-08-19T07:25:52+00:00","dateModified":"2025-08-19T07:25:53+00:00","mainEntityOfPage":{"@id":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/"},"wordCount":528,"publisher":{"@id":"https:\/\/i-mas.com\/#organization"},"image":{"@id":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#primaryimage"},"thumbnailUrl":"https:\/\/i-mas.com\/wp-content\/uploads\/engineering-supplies-and-blueprints-on-workplace-c-2025-02-25-05-11-16-utc22-scaled.jpg","articleSection":["Industrial Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/","url":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/","name":"Selection of materials from the design stage: aesthetics and functionality","isPartOf":{"@id":"https:\/\/i-mas.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#primaryimage"},"image":{"@id":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#primaryimage"},"thumbnailUrl":"https:\/\/i-mas.com\/wp-content\/uploads\/engineering-supplies-and-blueprints-on-workplace-c-2025-02-25-05-11-16-utc22-scaled.jpg","datePublished":"2025-08-19T07:25:52+00:00","dateModified":"2025-08-19T07:25:53+00:00","description":"Discover how to approach this choice from the early stages of product design: aesthetics, functionality, and cost.","breadcrumb":{"@id":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#primaryimage","url":"https:\/\/i-mas.com\/wp-content\/uploads\/engineering-supplies-and-blueprints-on-workplace-c-2025-02-25-05-11-16-utc22-scaled.jpg","contentUrl":"https:\/\/i-mas.com\/wp-content\/uploads\/engineering-supplies-and-blueprints-on-workplace-c-2025-02-25-05-11-16-utc22-scaled.jpg","width":2560,"height":1434,"caption":"Engineering supplies and blueprints on workplace close up"},{"@type":"BreadcrumbList","@id":"https:\/\/i-mas.com\/en\/how-to-select-materials-from-the-design-stage-aesthetics-functionality-and-cost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/i-mas.com\/"},{"@type":"ListItem","position":2,"name":"How to select materials from the design stage: aesthetics, functionality, and cost"}]},{"@type":"WebSite","@id":"https:\/\/i-mas.com\/#website","url":"https:\/\/i-mas.com\/","name":"I-MAS","description":"Ingenier\u00eda de Procesos y Producto.","publisher":{"@id":"https:\/\/i-mas.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/i-mas.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/i-mas.com\/#organization","name":"I-MAS","url":"https:\/\/i-mas.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i-mas.com\/#\/schema\/logo\/image\/","url":"https:\/\/i-mas.com\/wp-content\/uploads\/Logos-IMAS-RGB_Color.png","contentUrl":"https:\/\/i-mas.com\/wp-content\/uploads\/Logos-IMAS-RGB_Color.png","width":600,"height":300,"caption":"I-MAS"},"image":{"@id":"https:\/\/i-mas.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/IngenieriaIMAS","https:\/\/www.instagram.com\/i_mas_design\/","https:\/\/www.linkedin.com\/company\/i-mas","https:\/\/www.youtube.com\/channel\/UCfWKBlGCnoTBRJl2EGfchXw"]},{"@type":"Person","@id":"https:\/\/i-mas.com\/#\/schema\/person\/ce1bfd0b45b3d9d617d774f6f3e90a66","name":"Elena L\u00f3pez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/i-mas.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2858e0dfcacb9e6f19cecba02a57bb3d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2858e0dfcacb9e6f19cecba02a57bb3d?s=96&d=mm&r=g","caption":"Elena L\u00f3pez"},"url":"https:\/\/i-mas.com\/en\/author\/elopez\/"}]}},"_links":{"self":[{"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/posts\/32929"}],"collection":[{"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/comments?post=32929"}],"version-history":[{"count":1,"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/posts\/32929\/revisions"}],"predecessor-version":[{"id":32930,"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/posts\/32929\/revisions\/32930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/media\/32921"}],"wp:attachment":[{"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/media?parent=32929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/categories?post=32929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i-mas.com\/en\/wp-json\/wp\/v2\/tags?post=32929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}